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Determine Your
Who & What
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| Without this step you won't be able to integrate the full system. This workbook is the link between all the other workbooks. |
In this class you will learn:
| • | Exactly what I mean by Who and What |
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The critical importance of picking a specific “Who” and “What” and then target your marketing to reach that group |
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| • | Possible options for your Who and What |
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How to pick a specific Who and What as the basis for your marketing activities. |
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