Article Archives

I write regular business articles for Samantha Richardson's fabulous Empowering Women Website

You can click below to read my articles

When They Throw Tomatoes – Make Pizza!

By Margaret Gill (November 08)

The dread of having tomatoes thrown from an angry, aggressive audience is often what stops many people from breaking through their fear of public speaking.

Why would any sane person put themselves through the terror of speaking to an audience, if it’s only going to result in you coming off stage looking like an extra from the battle scene of Braveheart?

....... click here to read more

How I Overcame My Fear of Public Speaking & Networking All in One Night

By Margaret Gill (October 08)

Why would any sane individual choose to overcome their fear of public speaking in front of an audience of their peers? 

I can’t think of a single good reason why anyone would do that but it’s how I decided once and for all to shake my fear of public speaking and “get over myself and get on with it”.

Failing to Plan Isn’t ALWAYS Planning to Fail

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60 Quick and Dirty Ways to Get Your Marketing Message Out of the World

By Margaret Gill (September 08)

When a natural therapist is first starting out in business there isn’t often resources, knowledge or money for big advertising campaigns. 

However, there is A LOT you can do with a simple brochure or flyer and a cheap colour printer. 

The three basic things to remember:

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Using Free Teleclasses to Make More Money

By Margaret Gill (August 08)

Do you have a product or service you would like people to know more about?

Are you having trouble getting people to read all there is to know about your fabulous new product or service?

It is a challenge for most small business owners these days to be able to fully tell people what their products and services can do for them in a short advertisement or short presentation.  People are time poor these days, everyone is vying for position and it is becoming increasingly more difficult to stand out from the crowd. 

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Creating Passive Revenue via Teleclasses

By Margaret Gill (July 08)

A teleclass is learning on the phone and using teleclass technology you can create multiple streams of passive revenue on a shoe string these days.

What many don’t realise is the potential these simple products have to provide you with passive revenue using the knowledge you already have. 

Passive revenue is the term for “making money while you sleep”.  It is when you create a product or service once and then keep on-selling it over time with no further interaction in terms of time or effort from you. 

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How to Use Speaking to Get Clients

By Margaret Gill (June 08)

What do you think is the #1 “marketing strategy” to secure clients?

If you guessed SPEAKING, I would agree with you 100%.  

Now if you are like I was, the word speaking will send you running for the hills so for those of you, who are scared witless by the thought of speaking, KEEP READING, as I have an idea for you below!

....... click here to read more

Pricing To Fill Your Practice

By Margaret Gill (May 08)

Would you agree, especially for newer therapists, that there is no better way to build your practice than by actually treating clients?
I believe that until you have a full practice, you should not turn someone away due to money. This thought really hit home recently when an inexperienced therapist I know said that his clients 'could not afford his massages.' He only has 3 clients!

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Using the Mission, Vision, Strategy Model

By Margaret Gill (April 08)

When was the last time you took a step back and really analysed what is working well and what could be working better in your business?

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The Dream of a Successful Natural Therapy Business

By Margaret Gill (March 08)

Have your New Years Resolutions flown the coup yet? Imagine if you could be pulled toward your goals for your natural therapy practice instead of fighting against them. I have found that defining my dream each year is a much more powerful way to get the things I want achieved. Let’s see if using dreams could work better for you too

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How to Create a Marketing Train for Your Natural Therapy Business

By Margaret Gill (February 08)

In order to create a rewarding, profitable and successful natural therapy business you MUST have an effective long-term marketing system in place.

Say goodbye to random, “what you feel like doing today” marketing. And say hello to a well planned, tested and executed system, designed specifically to funnel prospective clients into your Two for One Sessions.

I like to call it building a “Marketing Train.”

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The Secrets to Effective Follow-Up

By Margaret Gill (December 07)

This month’s article was inspired by my astrologer friend.  She has a small business doing astrology charts and readings and every now and then takes courses on astrology.  I did one of her 8 week courses last year.  Quite frankly I still struggle to know if the chart is upside down or not but I find it fascinating and it’s a great hobby for me.  I am a perfect contender to do another course

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Demystifying the Geek Speak on Your Website

By Margaret Gill (November 07)

Does the Geek Speak around websites just do your head in?

It did mine in for a very long time until I realised websites are a lot like house work:

•  They have spiders running amok making decisions on what parts of your house they are going to showcase on their web
•  It won’t go away
•  You always seem to be the one left to deal with it. 

Sound familiar?

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Winning Websites - is your website doing all it can for you?

By Margaret Gill (October 07)

Build it and they will come……………right?

In the case of websites, they rarely come without a lot of work.  Sadly most people find out the hard way just how much additional work is required after a site goes live.

Often people hire a friend or some hot shot graphic designer to build them a website.  Great excitement follows as the site goes live.  Then NOTHING happens!  Those millions of people out in cyberspace aren’t coming to visit your site and are not giving you loads of money.  So what went wrong?

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