60 Quick and Dirty Ways to Get Your Marketing Message Out of the World

By Margaret Gill 

When a natural therapist is first starting out in business there isn’t often resources, knowledge or money for big advertising campaigns. 

However, there is A LOT you can do with a simple brochure or flyer and a cheap colour printer. 

The three basic things to remember:

1. Get clear around your WHO & WHAT (WHO you are targeting with your campaign and WHAT you want to say to them).

2. Make it about THEM – not you or your modalities – focus on symptoms not modalities and clearly state the benefits they will walk away with rather than telling them how you are going to get those benefits.

3. LESS IS MORE!

Then it is just a matter of spreading the news.

Here are 60 Quick and Dirty Ways you can place your flyers to get your message out to the world quickly.

1. Shop windows
2. Your car window (not so you can’t see out of course!)
3. Supermarket bulletin boards
4. Thrift Stores
5. Hairdressers
6. Garage Sales
7. Other natural therapy businesses
8. Health Food Stores
9. Video Stores
10. Train Stations
11. Under the salt & pepper shakers in cafes
12. Dry Cleaners
13. Gym noticeboards
14. Laundromats
15. The telegraph pole by a bus stop
16. Notice board in the tea room at work
17. Get your family to hand them out at their workplace

Arrange for others to give your brochures away for you

18. Your local pizza delivery person could give one out with each pizza
19. Anyone who delivers anything (organic grocer, fruit shop etc)
20. Friendly taxi drivers
21. Coffee makers/barista
22. School/Kinder newsletter insert

Media
23. Send a press release to your local newspaper
24. Get an interview on your local community or commercial radio station
25. Get on a community tv program
26. Write a magazine article and submit it

In Person (great for 2 or 3 therapists to do together & give away loads of brochures)
27. Do a demo at the shopping mail
28. Do 15 minute free sessions in your favourite store
29. Do a demo at your sports club
30. Do a demo at your book store in the health section
31. Do a talk at your library
32. Do a talk for your local Rotary Club/Probus Club/Mothers Group..
33. Organise an information session at your Community Centre
34. Teach a free class at your local Community Centre
35. Give your kids teachers a free session in their lunch break
36. Give free sessions at your local old folks home
37. Have an Open Day in your practice or clinic
38. Have a stall at your local market
39. Give raffle prizes away to charities
40. Iron-On messages onto T-Shirts
41. Commit to give your business card to 10 new people each day
42. Get a stamp made for balloons and tie them everywhere
43. Take the balloons to the local kinder and hand them out to the kids
44. Remind your callers on your phone message

Internet (If you have it)
45. Put a link on your website
46. Write posts on forums
47. Write a newsletter or ezine
48. Email your database (tell me you have one!)
49. Do a YouTube video and get your 15 year old to load it for you!
50. Put your details in your email signature block

Paid Advertising (after you have gained a few clients to pay for it)
51. Cinema Advertising
52. Buy distressed space in Newspapers & Magazines
53. Shopper dockets
54. Sponsor an event
55. Classified Adverts in your local newspaper
56. Get car magnets printed and display them everywhere you drive

Current Clients
57. Send all your past clients a brochure with a note of thanks
58. Upgrade clients to something they haven’t tried before
59. Give brochures to clients to give to their friends & family
60. Ask your referring clients to give brochures out on your behalf

NB: All suggestions assume you have permission from the correct authorities

PLEASE NOTE: The Universe rewards action. The word AttrACTION contains the word action – not ATTR-sitting-around-on-my-butt-thinking-about-getting-clients. If you want to attract more clients you need to take action. If you get half way through this list you will find you will have more clients than you can handle because all the actions require you to talk to people and to take action. 

The key to success in a natural therapy practice is to create a clear message your target market can understand and taking appropriate action!

-oOo-

Margaret Gill of Abundant Private Practices is a business coach and mentor to health and wellbeing practitioners.  Her Full Practice Building System has helped many passionate natural therapists get more clients, help more people and grow the natural therapy practice they deserve and desire.

margaret@margaretgill.com

www.Abundant-Private-Practices.com

This article orginally appeared on Samantha Richardson's fabulous Empowering Women Website

© 2007 Margaret Gill