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Using Free Teleclasses to Make More Money By Margaret Gill Do you have a product or service you would like people to know more about? Are you having trouble getting people to read all there is to know about your fabulous new product or service? It is a challenge for most small business owners these days to be able to fully tell people what their products and services can do for them in a short advertisement or short presentation. People are time poor these days, everyone is vying for position and it is becoming increasingly more difficult to stand out from the crowd. This can often leave you feeling frustrated and ready to throw in the towel. You either have to spend a lot of money on advertising or find more creative ways to get your message to people in a quick and easy format. If you have a website or database there is an easy way to get your message to people in a format that will help them and you all at the same time. Free teleclasses are a wonderful way for people in all industries to get their message across to a wide audience. Teleclasses are not only a really quick and easy way for you to not only tell the world about your products but they also allow you to become known as an expert in your field. You don’t even have to have anyone on the call with you; you can simply dial in, record your information and make it available on your website as a download or a clickable link. So How Do Free Teleclasses Work? Anything that is free is hard for many people to turn down. By taking the fee out of the conversation, it takes away people’s resistance. There are no price barriers for them to clamper over and there is no up front investment. It is called “tryvertsing” – people get to try before they buy. These days teleclass technology is so advanced people don’t even need to be on the call to get value from your free teleclass. They simply listen to it when they have time. This is called podcasting or downloading to an mp3 player. They can listen to your class in the car or at the gym or while sitting on the deck enjoying a glass of red wine at the end of the day. The trick with these free teleclasses is that people need to be given a reason to attend. You just can’t give them your sales pitch and hope they will buy. In fact if you hard sell them won’t buy because they will hang up in the first few minutes of the call. So this is where your expertise steps in. You add value by giving them something they want to know or will add value to their life or business during the call. The more value you give and the more interesting and engaging your topic is, the more likely they are to listen to your call and buy your product at the end. I can hear you saying but why would I give away my knowledge and expertise? Because sharing builds trust and people buy from people they trust. So in a one hour teleclass you spend a big chuck of time giving extreme value for the people on the call and at the end you tell the callers how your new product could help them over come a problem or benefit them in some way. Do you hard sell them? Definitely not! But if you have added enough value and explained well enough why your product or service can benefit them, then you won’t have to hard sell anything. What are examples of this working? You could be a mortgage broker who has a new product to release into the market. Why not create a teleclass called How to Avoid the 7 Fatal Mistakes Most People Make When They Buy Their First Home”. Share all the things that could go wrong and give people ways to avoid the things that went wrong for others then tell them about your new First Home Buyers Package. You could be a personal trainer with a new program. This is a great case for a teleclass on “How to Get Fit and Loose Those Extra Kilos and Have Fun at the Same Time”. Then tell them about your Spring offer and give them a reason to join. A Sport Massage Therapist might do a class on “How to Avoid Injuries Before Your Big Match”. At the end you will tell them about your special six week stretch program for elite athletes and offer a discount if they sign for the whole series. Are you getting the picture here? Work out what their problem is and then match that need with value added tips and tricks and knowledge and a product or service that will fix their problem. Bring that information together and then present it in a fun and easy to follow format. If you don’t feel confident taking the class yourself you could have someone interview you and get them to ask you questions that you respond to. Empowering Women are currently recording a series of interviews with the speakers for their Sydney event. Are we power selling the event? No we are telling people about what makes us passionate and why we do what we do and how we help people and we are giving tips on the calls. People are getting a sense of what makes the speakers tick. It is very easy for people to get a sense of a person and why they would want to work with them by listening to them speak about their passion. Knowledge is power and I’m constantly surprised how much I can learn from free teleclasses. In fact I would listen to at least five hours of teleclasses each week just topping up my knowledge base. So How Can You Use Teleclass Technology in Your Business? After a while you will get really good at the calls and you can start charging for the classes but never forget the value of a free teleclass. All the experts still use free teleclasses to add thousands of dollars to their bottom lines.
-oOo- Margaret Gill of Abundant Private Practices is a business coach and mentor to health and wellbeing practitioners. Her Full Practice Building System has helped many passionate natural therapists get more clients, help more people and grow the natural therapy practice they deserve and desire. www.Abundant-Private-Practices.com
This article orginally appeared on Samantha Richardson's fabulous Empowering Women Website
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